The 7 Cs of Communication


1386905893769_communicating-onlineWe communicate on a constant basis—so often, in fact, that we barely even realize that we’re communicating in the precise moment that we do. Unfortunately, very few people know how to communicate effectively, requiring them to repeat their message over and over again until they get their point across. It’s about time you understand how to communicate effectively—through these 7 Cs of communication. By fully internalizing them, you will be on your way to being an effective and time-efficient communicator.

1.    Clarity. In every episode of communication, be clear about what your purpose and what your goal is. Make an effort to minimize the number of your ideas in as few sentences as possible. Try to avoid conveying messages, where the reader has to “read between the lines”, as it will only sow confusion in the end.

2.    Conciseness. There’s value in keeping your message brief. There can never be a good reason for requiring someone to read or listen to six sentences’ worth of message, when it can just as easily be understood in a few words. It will save both you, the speaker, and the audience.

3.    Concreteness. Your message has to be vivid and solid in a way that the audience can easily grasp the idea without having to stretch their imagination. Vividness will also evoke emotion and appeal more to the audience, giving more persuasive effect to your message.

4.    Correctness. In the first place, is your message accurate? If your audience can sense a hint of dishonesty in your message, your credibility will drastically decline.

5.    Coherence. Can the audience even make out what you are trying to say? Is there a logical flow in your message? Everything you say must focus on your main thesis statement. The flow and tone must likewise be consistent. Do not lump so many thoughts in one message—as such will only confuse and convolute your reader’s thoughts.

6.    Completeness. Everything you mean to say must be contained in your message—nothing more or less. In the end, the audience must not be left guessing as to what else has been left unsaid. In the same vein, the message must not be too exhaustive as to wear your audience out.

7.    Courtesy. As in all your dealings in life, be courteous. Respect begets respect, and if none is given, none will be returned. Even if it’s impossible to be courteous, do your best to take a step back, and pay proper courtesy.