What many organizations do is to take something negative affecting their work or industry, and brainstorm on what reinvention it may be seeding.
For example, 9/11 caused the meetings industry to slow down significantly. As a result, some industry leaders brainstormed and decided to focus resources in other areas. Lo and behold great inroads were made into webinars and tele-seminars.
Paul Hawken, in his book Blessed Unrest, talks about a huge social and environmental movement afoot on a global scale today (and why no one saw it coming).
Watch this inspiring 5 minute YouTube clip for details