Need more engagement when you speak about your business?

Are you trying to open people’s minds to change?

Are you telling them WHY you want them to change?

Many people seem to forget this small but vastly important step.  I love reporting on Change Artists to pay attention to, such as Jane McGonigal. She is the author of the New York Times bestseller, Reality Is Broken: Why Games Make Us Better and How They Can Change the World.

As you may know, I teach the change agents of the world to “Speak Your Purpose.” Jane’s bio starts with just that…

She is a PhD who is a world-renowned designer of alternate reality games — or, games that are designed to improve real lives and solve real problems. She believes game designers are on a humanitarian mission — and her #1 goal in life is to see a game developer win a Nobel Peace Prize.

What’s Your Mission?

Think about that for yourself. What is YOUR mission? Do you even have a mission behind what you do? And if not, below is a quick self inquiry to discover what that is. It doesn’t have to be a lofty mission.  But if you communicate WHY you do what you do, it magnetize more income, impact and loyalty from your tribe.  Most people just share WHO, WHAT and HOW. Who you are, what you do and how you do it. That is the first sentence of Jane’s bio. See if you can add in the second…WHY you are doing this.

Your ABOUT Page

According to Google Analytics stats, the majority of web visitors spend the most time on the “About” page. People want to know WHY you do what you do…especially if you are an expert in your niche, a business owner or in any kind of leadership role at work.

Start with WHY

In his popular TED talk, “Start with Why“, Simon Sinek shows how top performers in work and business make it easy for people to understand their values, what they stand for, what’s important to them. It magnetizes all kinds of good results. But not enough people do this or they don’t communicate it in a way that people can really “get” it.

Here’s how you can begin to do that. Answer these 2 questions about your expertise, business offering or leadership role:

1. How are you, your services or products making a difference?
2. How are you, your products or services useful to the world?

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