Category Archives for "Build Your Expert Business"

How to Get Publicity if You Are a Speaker

Here are 7 top tips for getting traditional media (newspaper, radio, TV) if you are a speaker. This is an interview with Holly Carinci of Hollywords Publicity. As producer of the Elan Awards she has worked with notables such as William Shatner and Seth MacFarlane. She specializes in helping individuals, celebrities and public figures get publicity.

Discover why you want to get in the news, and how to get started. Watch the video, and download the worksheet to brainstorm on how YOU can get publicity for your speaking events.



If you’d like more details on how to become a motivational speaker check out this FREE Webinar: “How to Book Lucrative Speaking Gigs“.

A Quick Tip to Overcome Public Speaking Anxiety

Ever heard of the books, The Inner Game of Tennis or The Inner Game of Golf? Timothy Gallwey, the author, was one of the first people to really popularize the notion that there is an inner game to any endeavor where there is performance pressure. It could be in sports, the arts, business, or in personal relationships. Think about it, sex is mostly an inner game. Some neuro scientists now believe “the inner game” of anything is responsible for 80% of your success.

As Gallwey says…In every human endeavor there are two arenas of engagement: the outer and the inner. The outer game is played on an external arena to overcome external obstacles to reach an external goal. The inner game takes place within the mind of the doer and is played against such obstacles as fear, self-doubt, lapses in focus, and limiting concepts or assumptions. The inner game is played to overcome the self-imposed obstacles that prevent an individual or team from accessing their full potential.

The field of neuroscience and mind-body connection is growing rapidly every day, and we are still learning new things all the time. But it is generally accepted now that the key to changing behavior is tracing it back to core beliefs. For example, say you have behavior such as a shaky voice or a racing heart when you do public speaking.

Where does that behavior come from? Usually some kind of emotion such as anxiety. But how does that emotion get created? Usually it’s some kind of thought such as, “What if this goes badly, very very badly?”

And where does that thought come from? And why do some people think that way and some people don’t in the exact same situation?

It’s the core beliefs.

These are like software programs in your mind that launch automatically and loop in the background. At some point in everyone’s public speaking life there are unsupportive core beliefs going on just below your awareness that can cause you to under perform.

Common ones are:

1. What if I do a bad job?
2. What if people don’t like my presentation?

If you have ever ruminated on these concerns—-welcome to the human condition. One trick to transforming them is to identify try just saying the opposite such as:

1. What if I do a great job?
2. What if people love presentation?

The worrying mind is just the creative mind going in a destructive direction. Give it something to chew on in a positive direction and then it will gladly change course. That’s just one of many ways you can stop the looping and take back control of your destiny.


If you would like to learn more tips and processes to turn self doubt and anxiety into self confidence and ease on the podium, check out Confidence Gold: The Inner Game of Speaking

Add your comments below about what helps you become a more confident speaker.




Can You Tell a Great Story? Take the Quiz

As Daniel Pink, says “Storytellers rule the future”. If you are a manager, supervisor, salesperson, business owner or influencer of any kind, it can make all the difference. Why? Because stories:

• persuade people much better than concepts according to Harvard Business Review
• build empathy for your point of view according to the The Journal of Evolution & Technology
• switch people’s brains on instead of bore them according to The New York Times

Yet many of my clients say “I don’t know where to start!”

It helps to start by finding out where you are now in terms of storytelling skills.


It only takes a few minutes.

Download the Quiz.

Or, just use a piece of paper and follow along with the video:


Want to upgrade your storytelling skills quickly?

On sale now is the Storytelling in Business Online Course. Here you get a step-by-step process, plus templates and demos to make you a master storyteller.



The Inner Game of Being a Motivational Speaker

Who has helped change your life in a positive direction? Often people give the name of a motivational speaker such as Wayne Dyer, Marianne Williamson, Tony Robbins, Oprah Winfrey or Deepak Chopra.

They have perhaps touched, moved and inspired you to be a bigger version of yourself. If you are attracted to being a motivational speaker yourself be aware that it comes with great responsibility. If you give the audience wrong information it can be harmful.

What does it actually mean to give motivation to another person? Let’s use the analogy of a long car ride. The car is the person, the destination is the goal, and fuel is the motivation. Here are the 4 C’s on how to become help fuel others to change in positive ways.

  1. Connection

Who you are BEING trumps any of your content. You need to have a connection to a source of vitality within yourself. An exhausted motivational speaker is an oxymoron. And by the way, exhaustion doesn’t necessarily mean you need more rest. It might mean you need more soul nourishment. You might need more of your heart in the process. Setbacks on your journey can make your heart shut down. Then your ability to motivate diminishes. Opening your heart back up and reconnecting to your true self often requires quiet, reflection time such as through journaling, meditation, contemplation, or being in nature. Yet, too often motivational speakers are on the road racing from one engagement to another getting exhausted.

2.            Committment

It takes a big commitment to heal from setbacks and over exertion on a regular basis. Often a conscious or unconscious reason people choose to be a motivational speaker is that it forces them to do this for themselves. Being an accountant may not inspire continual self growth in the same way. It takes brave commitment to keep transforming the negatives in your life to a positive outcome. Often a motivational speaker becomes their own laboratory for what they are teaching others.

3.            Congruence

To continually be a source of vitality for others makes you congruent as a motivational speaker. Your audience needs to feel you’re somebody they can trust to help them reconnect to themselves. That’s why you can’t really slack off on this and expect to stay at the top of your game. You may have seen a speaker on how to choose happiness while frowning the whole time. Or, a speaker on the power of focus who keeps getting distracted and going off topic. It’s not just you alone in your office or with a few co-workers being incongruent, it’s now you in the public eye. The stakes are high to walk the talk when you choose to be a motivational speaker. Yet, that brings us to the fourth “C”.

4.            Compassion

There are days you will not be walking your talk, because you are human. That’s the time to be honest about that with yourself and your audience. Have compassion for yourself in the journey and even make fun of the irony of it all. That will endear you to your audience. And compassion itself is the first step in healing the heart–the first step back to wholeness.

These are 4 steps to the inner game of becoming an effective motivational speaker. What helps you reconnect when you stop walking your talk?

If you’d like more background on this, as well as more support and powerful, daily processes to keep you congruent—check out Confidence Gold: The Inner Game of Speaking. It is like installing anti-virus software in your inner computer. You discover how to uninstall limiting beliefs that might be sabotaging your success and install supportive beliefs to give you the rock solid confidence you need to succeed.

Ask for a Woman to be Your Grad Speaker

Probably one of the most important speeches a student will hear in life is the one spoken during the graduation ceremony. The commencement speech gets the student geared up to take on the real world.

Men continue to dominant the speaking world, especially those giving commencement speeches. Yet, statistics show that women now make up 60% of college graduates even though they are only 51% of the population. Also, women are starting to earn more right out of college than men. It only makes sense to have more women as speakers at graduation ceremonies and here are great examples of successful ones.

  1.                 Sandra Bullock

1412972059274_Sandra-Bullock-commencement-speechBullock has inspired many graduates by telling them to take on whatever makes them happy even if it seems challenging. She faced a lot of rejection before becoming successful in her career and many times she wanted to give up. To stay the course, she chose to focus on the joy of the work itself rather than the end goal.


  1.                Billie Jean King

King battled with many inequalities and discrimination as a female athlete. Without meaning to, she became an icon of the women’s liberation movement when she won playing tennis against Bobby Riggs in the Battle of the Sexes. What she always tells students is to keep learning, learning how to learn and being an avid problem solver. Those are three main things that gave her inner as well as outer success.

  1.                 Katie Couric

The first solo female anchor of the “CBS Evening News,” Couric interviewed some of the top leaders from around the world. She shared with graduates that, at the beginning of her career, she was criticized for the way she looked. They also said her delivery lacked gravitas, which she decided was Latin for ‘testicles.’ She credited her endurance and eventual success to staying strong despite the naysayers, working hard and just putting in the time necessary to get good.”

Does the woman speaker need to be famous?

No. As long as she has a potent message that will inspire young minds to greatness. Celebrity speakers can be “beyond the budget” of some post secondary institutions. That said, sometimes a celebrity will donate their time to their alma mater. Make sure, whether they’re famous or not, that they stay to interact and talk with the students and their families after the event. It can make a huge difference.

Need a female speaker for your event?

Check out the roster at The Women Speakers Association.

Or, you can check out our offerings HERE.