Category Archives for "Build Your Expert Business"

[SATURDAY] How to Get Lucrative Speaking Engagements

Carla at July 18-15 DOC Seminar

Free webinar with top speaker coach, Carla Rieger

Register HERE

 

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Do you have an important message to share?
Tired of building your business one person at a time?
Do you dream of being a speaker at big events?

Discover:

  • How to find groups who already have a budget to pay speakers like you quite handsomely — even if you’re not famous or well-known in your niche.
  • How to find places to speak that will help you magnetize new clients, customers and referrals
  • A 5 step system for landing speaking engagements — especially when you don’t have a lot of time to spend marketing yourself.
  • Why you don’t need a lot of expensive materials to land speaking gigs, and what you ABSOLUTELY DO need to get going.
  • Proven ways to differentiate yourself and your message in a way that will magnetize requests for speaking engagements, instead of you having to chase them.

AND MUCH MORE!!!

To register and for more info CLICK HERE

 

 

 

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5 Types of Presentations that Build Your Business Quickly

presentation-97057Create one core message about your business and have it in at least 5 different formats. On one end of the spectrum that message is highly distilled and on the other more expanded. For example, you know when people say “so what do you do?” That’s when you need a 30 second presentation to help you as a person be memorable to people.

Secondly you need a 2-5 minute presentation that helps people “get” what you do. Then a 20-30 minute presentation should invite people to get a “taste test” of what you offer. Finally, a more in depth presentation of 60-180 minutes will give you an opportunity to really provide value and build trust which leads to more business. The shorter presentations should all be designed to get people to the longer presentations.

And the more presentations you give the more your business will grow exponentially. In terms of formats you can present live or online (text, video or audio). You can talk to 1 person, a small group or a large group. Generally, the bigger the group and the longer the presentation, the more quickly you’ll grow your business. Online usually means a bigger audience than a live event over time.

For example, having your presentation on YouTube in 1 minute, 3 minute, 20 minute and 60 minute formats will lead to far more business than only talking for 30 seconds at a networking event to three people. That may seem obvious but many people still use inefficient means to grow their business and then wonder why they aren’t getting successful very quickly.

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Need a Coach? Most people get “lost in the trees” trying to create several versions of their message. Work off of someone who can “see the forest for the trees”, help you distill your message and help you see how to make your efforts profitable. Carla Rieger offers this service for people who are serious about stepping up and being as professional and captivating as possible:  https://carlarieger.com/store/coaching/

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3 Things You Must to do BEFORE Giving a Presentation

If you give presentations to groups, here are 3 things to ensure your success and AVOID embarrassment. Whether you are a paid speaker, promote your business or book through giving presentations, or lead team meetings, these 3 tips will be useful.

 

1) INCLUDE YOUR WHY 

The first is to craft a presentation that is a reflection of who you are. This means including your “why”, your values or your mission. Doing this can save you years of frustration. People want to know why you’re talking about your topic, What’s important to you? What’s driving you?

Here’s a 1-page Explore Your Why worksheet, if you don’t already know why you’re sharing this topic.

If you look at the top 20 TED talks almost all of them share a mission to make a difference in the world. For example:

  • Sir Ken Robinson – creativity is as important as literacy
  • Amy Cuddy – empower people through better body language 

Get clarity on your mission and express it when you do a persuasive presentation. It’s a game changer. 

Expressing your “why” will magnetize more ideal customers, supporters and team members. If you’re vague, then people don’t know how to relate to you or how to refer you.

2) MATCH YOUR WHY WITH A HUNGRY AUDIENCE

The second is to match your “why” with a hungry audience. Don’t try to sell a space heater to people living in the tropics. Also, don’t try to be all things to all people, you will serve no one. 

It would be better to pick an audience you can really relate to, where you already have credibility. Don’t be afraid to get specific. For example, an author on helping people through transitions could never get much traction. Everyone is always in some kind of transition. When she focused on lawyers wanting to transition to a more fulfilling career, then she got traction. It was also much easier to find groups to speak to. She started with one women lawyers group and then ended up speaking to those types of groups all over the world. 

Think of a specific demographic that could benefit from your offerings. Especially if you are just starting out. The examples you use and the solutions you offer will also feel more relevant to your listeners. 

3) FOCUS ON YOUR STRENGTHS 

 Thirdly, focus on your strengths and not your weaknesses. For example, many introverts think they need to be extroverted to be a good public speaker. The truth is, some of the best presenters in the world, such as Obama, Eckhart Tolle, and Brene Brown, are all introverts.

Instead of trying to hide your quirkiness, highlight it. People will remember you more and appreciate the authenticity. For example, a client of mine had streaks of purple hair. She was going to dye it back to normal, but I encouraged her to keep it. She ended up using that color in all her branding, and it made her stand out from her competition and get more referrals 

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Try the FREE D.A.N.C.E. Personality Style Quiz to find out your Presentation Personality Style. Are you a Demonstrator, Assertor, Narrator, Contemplator or Expert? Once you do the quiz, you’ll get your score and can read about the 5 styles. 

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Take advantage of our Presentation Prosperity Speech Writing Program. It’s on sale only once a year, for a very limited time, right now. Get start-to-finish help on creating a presentation that wins clients, supporters and standing ovations!

 


 

 

ou are a paid speaker, speak to promote  your business, or lead team meetings, these 3 tips will be useful.

1) INCLUDE YOUR MISSION AND VALUES

The first is to craft a presentation that is a reflection of who you are. This means including your values and your mission. Doing this can save you years of frustration. People follow speakers with a mission, rather than someone just doing their business for the money or because they have to.

If you look at the top 20 TED talks almost all of them share a mission to make a difference in the world. For example:

  • Sir Ken Robinson – creativity is as important as literacy
  • Amy Cuddy – empower people through better body language 

Get clarity on your mission and express it when you do a persuasive presentation. It’s a game changer. You will magnetize more ideal fans, customers, supporters and team members. If you’re vague, then people don’t know how to relate to you or refer you.

2) MATCH YOUR MISSION WITH A HUNGRY AUDIENCE

The second is to match your mission with a hungry audience. Don’t try to sell a space heater to someone living on the equator. And don’t try to be all things to all people, you will serve no one.

Think of a specific demographic that could benefit from your offerings: ideas, products, services or business opportunity. Especially if you are just starting out you’ll get far more traction if you focus. For example, the words you use in a presentation designed for new mothers won’t be nearly as effective as a presentation for retired teachers.

It takes lots of editing to get your presentation just right, so pick a niche, a community, a demographic that you can really relate to.

3) FOCUS ON YOUR STRENGTHS AND NOT YOUR WEAKNESSES

Thirdly, focus on your strengths and not your weaknesses. For example, many introverts think they need to be extroverted to be a good public speaker. The truth is, some of the best presenters in the world, such as Obama, Eckhart Tolle, and Brene Brown, are all introverts. Also, some people are quirky and unusual.

Instead of trying to hide your quirkiness, highlight it. People will remember you more and appreciate the authenticity. An extreme example of this is the late David Bowie, who took a risk to be entirely different and it paid off handsomely.

The trick to being a great presenter is to be true to your self.

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Try the FREE D.A.N.C.E. Personality Style Quiz to find out your Presentation Personality Style. Are you a Demonstrator, Assertor, Narrator, Contemplator or Expert? Once you do the quiz, you’ll get your score and can read about the 5 styles. 

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Take advantage of our Presentation Prosperity Speech Writing Program. It’s on sale for a very limited time right now. Get start-to-finish help on creating a presentation that wins clients, supporters and standing ovations!

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Use Public Speaking to Build your Business

Want less rejection? Speak at networking events. That advice may seem counterintuitive, but giving presentations is actually a great way to magnetize ideal people to your business.  My client, James, wanted to grow his network marketing business. Only one out of 20 people he approached seemed like a good fit to join his team. It was inefficient and meant dealing with a lot of rejection. He joined an association that allowed him to stand up for four minutes at various chapters to talk about his opportunity. His audience was already “warm”. Many of them were looking for extra income via a home based business.

All that said, he was nervous about doing a good job. Through my training programs he got over that. He strategized well, wrote it and edited it many times over and rehearsed it over and over. He got to the point where he was feeling proud of the presentation. It showed when he stood up at the front of the room. Most people just never bother preparing in that way, so he really stood out in the crowd.

He gave one presentation a week for 4 months whereby he built up a list of 378 people. After one year, he had 23 new people in his downline, so an average of 2 people a month. Compared to most people in his company that was a great start!

The trick with a short 4 minute presentation is to just build rapport, give an enticing overview, and offer samples.  Here’s how he started “Hi, I’m James. I’m a husband, father of a teenage boy and we love to do gourmet cooking together [slide of him and his family in aprons holding cakes]. In addition to that, I play in a band with my same band from the ’70s [slide of teens playing in a band and a group of old guys playing in a band]. We just can’t seem to let that go. It’s so fun.”

“I used to own a construction company, which was extremely successful for many years [slide of his construction company]. But businesses like that are expensive to start, complicated to get going. I had to wear many hats, do many kinds jobs. A few years back the economic downturn made it too difficult for me to continue, so I had to let it go. I actually left relieved when it was all over, because it kept me working seven days a week, 12 hours a day.”

“When it was all said and done I started actively looking for a viable business that wasn’t dependent on the economy, that gave me a lifestyle I actually enjoy, and one that gave me a residual income. After much research and comparisons, I partnered up with what I considered to be the best home based business out there.”

Then he went on to talk about his network marketing company and all the benefits.  At the end, he offered samples if people gave their email address to him. Then over the next few months he sent follow up information.  About 18% became customers and about 6% became associates in his business. He used this approach just to build his list.

 

He didn’t try to get people into his downline during a 4 minute presentation. That’s like asking people to get married on the first date. It repels people. You have to court your prospects. If you get them on your list and have email auto responders, this nurtures the relationship over time. This kind of email campaign is called “a nurture sequence”.

How you can find groups to present to? And how can you put personal, fun  information about yourself that helps people like, know and trust you. If you use slides, be sure to add images.

Now in James’ case he wanted to attract people who were around his age, who had owned a construction business, and who now were really just interested in having the same kinds of benefits he was seeking. In other words, he was looking for people like him. Think about that for yourself. It’s actually easiest to attract people who are like you in terms of background, age range, gender, values, geographic location, etc.

The majority of people in his down line are people he would socialize with anyway. He got so good with his presentation due to practice, he did it all over the place that that was really the main thing he used to build his team. Not only did he do that presentation live but also create online videos and webinars with the same message. The presentation did a lot of the work for him, and then he just drew in the right people.

SUMMARY:  Do good prep the beginning and then it pays off over and over and over again. Create a well honed, masterfully delivered presentation and watch your MLM business grow faster and more enjoyably1412281155441_public-speaking.

 

How to Create a Speaker Promo Kit

This is an excerpt from Module 3 of THE SPEAKER MARKETING COURSE.

Most speakers (new and veteran) make big mistakes when it comes to Speaker Promotion materials. Here you’ll get an example of what to add, mistakes to avoid, and a resource handout. The handout will give you a copy and paste email to send out – to get testimonials and referrals.
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When I first started in professional speaking I had no training in how to market myself as a speaker. As such, I barely made ends meet for the first three years. Then I took marketing and sales training for speakers, and my income shot up dramatically and has just increased ever since. Small things make a big difference.


THE SPEAKER MARKETING COURSE

If you’d like to get access to the full Speaker Marketing Course it’s on special right now for a few more days. Just go HERE

Why get the online course?

  • It helps you become a sought-after speaker — even if you’re not famous or have a PhD
  • It allows you to make a much bigger difference with your message AND have the income and lifestyle you dream of
  • You can grow your business more quickly by going from 1-to-1 sales to 1-on-many
  • You get to build your reputation and credibility 10x faster in your area of expertise

The 5 modules take you step-by-step where you’re a beginner or a veteran.  It’s a great place to go if you’re reinventing yourself as a speaker, with a new topic or new audience.

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I’ve taken the best information from all the top speaker marketing programs in the world, as well as 28 years in the business myself and put it in an easy-to-follow format with templates and downloads you can use regularly.
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For example, you’ll get a sample contract, introduction, website speech description, meeting planner questions etc. It’s very comprehensives and you have lifetime access.
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As you go through the program you can ask questions under each video, and I’ll respond. You can also join our Facebook group and get known by other speakers and speaker agents in our community. I also post speaking opportunities there that you can apply for.
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