Storytelling: The #1 Way to Create Rapport with Your Prospects

Written by Carla Rieger on . Posted in Build Your Expert Business, Free Stuff, Network Marketing, Public Speaking, Storytelling, Upcoming Events


The #1 way to create rapport and emotional connection is… become a GREAT storyteller.  It’s one of the most powerful communication tools to grow your business quickly. Whether you present your offers 1-to-1 or to groups, and whether it’s online or offline, a story will capture attention like nothing else.

Here’s an example

One of my clients, Patty, was a financial planner and mindset coach. She was feeling burned out by her marketing efforts. They weren’t working and she was waking up wondering if it was all really worth it. Do you ever get like that?

She was close to calling it quits. Then we worked together to explore her purpose, her mission and her WHY for doing her business.  Through questioning and introspection we were able to dig down to her core purpose. That alone revived her motivation. Then we explored her “back story” on her purpose that she could share with prospective clients.

Her mission, purpose and WHY was to free people from worrying about finances so they could enjoy their lives and relationship so much more. Then I asked her to tell me her “back story” on that. I asked such questions as,

  • What happened to make that true?
  • Why have you chosen this business focus over all the other ones you could have chosen?
  • What happened in your childhood, or during your formative years?
  • What was a challenge you overcame that made you passionate about this?

She started telling me about coming from a family that argued when money was tight. Sound familiar? When money was good, they were happy together. Her parents got along, the kids got attention, and they did outings together. When money was tight they argued, the kids felt neglected and they didn’t do anything fun together.

As a child, she made a strong decision that she would grow up to be financially free. That way those negative experiences wouldn’t happen to her. Guess what happened? When she started her own family, she noticed a similar pattern. Arguing when money was tight, and happiness when money was good. She then realized that it wasn’t so much the money, as the feeling behind the money. That was about feeling secure, and like she could live the life she wanted.

A mentor taught her that in addition to learning how to run a profitable business, she needed to learn how to run a prosperous mind. Patty learned how to generate feelings of security, choice and abundance and noticed that helped attract the actual life of prosperity she wanted. It was such a revelation to her that she taught this principle to her family. It made a difference. Then she taught it to her clients, and it became her differentiating factor. Her tagline became We help families become financially free inside and out.

Patty wrote out and memorized a version of that story, and started telling it to people individually and during public speaking opportunities. She also used it on her website, in blog posts and in her social media profiles. Instead of being just one more financial planner, she was not highlighting this unique focus. It attracted like-minded people, so her business filled up with people who had similar values and were open to mindset expansion. Her passion ignited a passion in others, and her client base exploded.


3 benefits of WHY Stories

#1 – Prospects like, know and trust you more: Because your WHY story includes your mission, values and purpose, they tend to like, know and trust you more. That is, of course, if they are a good fit for your offerings.

#2 – Stories help bypass people’s objections: Stories bypass the discriminatory, judgmental mind. Most people have their guard up when listening to offers from salespeople. When they listen to your story they listen from the imaginative part of the brain. That way they are less likely to overlay a previous bad experience with someone else, onto you.  In addition, it makes them more open to new possibilities for their life.

#3 – Stories make you more memorable. Have you ever been to a business presentation that was all facts and theories — boring, right? People hear facts from the logical part of their brain, where the short term memory resides. They hear stories from the imaginative part of the brain, where the long term memory resides. Your prospects don’t need to know every single fact and feature. They want to know WHY they should take an interest. When you tell them your WHY story, it stirs their imagination so they can see themselves getting the benefits of your offer.


How Can I Create a WHY Story?

Here’s some first steps. By the way, you can create a WHY story on more than one aspect of your business, such as one on a particular product or service, and one on your overall business mission.


Ask yourself 3 questions.


  1. Why do you love the products or services you offer so much?
  2. What made you choose to focus so much time and attention on this business as opposed to all the other possible things you could be doing with your time?
  3. What is your ultimate vision that this business is helping you achieve? What is at the deep core of what drives you?”

Make notes, and then pick one of those WHYs: the one that has the biggest importance for you today. Now this is still in concept form and my question to you is “what is your backstory on that?”

  • What happened to make that true?
  • Why have you chosen this business over all the other ones you could have chosen?
  • What happened in your childhood, or during your formative years?
  • Was there a challenge you overcame that made you passionate about this?

Are you now excited and can’t wait to start telling people your WHY story?  Or, is something is holding you back? Maybe you are afraid that your story won’t be good enough.  Maybe you have never done anything like this before and you just need more help to get it done.

No worries, help is on the way. Check out my FREE webinar on:

Storytelling in Business:

7 Tips for Increasing Your Referrals, Income and Success

Here you will find a step-by-step process for creating your WHY story, and how to use metaphors, examples and anecdotes to magnetize ideal prospects.

You can do this! Learn how to reach people’s heart with your story and your business will flourish. Choose today to create one new story, and you will be so thankful you did.


Do you already have a great WHY story? If so, how do you use it and how as it helped your business grow? If not, what questions do you have about this topic? Feel free to add your comments below.




The Speaker Marketing Course – 5-Step System to Skyrocket Your Income and Influence through Speaking

Written by Carla Rieger on . Posted in Public Speaking, Speaker Marketing, Upcoming Events


This is a LIVE online course that is once a week for an hour on Zoom.

It’s for 5 weeks, plus you get access to a 5-Module membership site that includes—videos, audios and fill-in-the-blanks templates.

Plus you get access to a Facebook Group where you can hear about opportunities.

THE SPEAKER MARKETING COURSE is 5-Step System to Skyrocket Your Income and Influence through Speaking

Join our community of speakers and emerging speakers as we go step-by-step through a 5 Module online course, to get you booked. You can live anywhere with internet.

The more you are out there speaking, the more you can make difference with your message AND having the income and lifestyle you most desire.

It’s a certificate program for how to promote both professional and platform speakers.

On special now until Monday, May 9th
Instead of $1350, it’s only $497 USD




  • If you are just entering the world of speaking this will help you get the kind of speaking opportunity to launch you
  • If you’ve been on the speaking circuit for a while you will discover insider secrets that even some top speakers don’t know.
  • If you are an author, coach, consultant, business owner or network marketer – then public speaking gigs will grow your business exponentially
  • If you are wanting to make your living as a motivational speaker, this course will show you how to get those keynote gigs
  • This course is also good for agents and speaker assistantswho want to become certified in Speaker Marketing


There are 1000’s of meeting planners everyday looking for speakers. Only a fraction of them have the budgets to pay for celebrity speakers. Even a local celebrity in their niche, like a top performing realtor, can easily charge $10,000 or more. A well-known actor, might charge $50,000. The rest of those meeting planners are looking for NON celebrity speakers, so that’s 90% of the meetings industry.


Some people think you need a PhD or lots of credentials to be a speaker. If you’re speaking at an astrophysics conference, then maybe. But, again, those kinds of events are only a small fraction of what’s happening in the meetings industry. Many top speakers don’t even have a college education. They haven’t been the president of a multi-national company, nor appeared onSurvivor. They are everyday people who figured out a problem people have and their topic helps solve it. For example, a parent who raised a child with autism and now helps other parents with a similar challenge.


This is a common question I get. People think they should write a speech BEFORE getting a speaking engagement. But the opposite is true. Most people who launch themselves as speakers, create a description, get booked, and THEN create the speech. Otherwise people back burner their speaking career forever. Without a date, there is no urgency, no specific audience in mind to create it for. If you book a speaking engagement then you have a deadline to get you into action and a specific time period, focus and audience in mind when you create it. MUCH easier! Usually meeting planners book speakers 3-6 months in advance. So, if you take the course now, and book something 4 months from, then you have all that time still to get ready for it. Think what you might be missing out on in terms of income, credibility, confidence building, referrals, and career growth if you keep waiting until you. If you are looking at this program, you are more ready than you think you are. You can start small and easy. For example, doing a small lunch and learn for 12 people. It will galvanize you into action in a wonderful way.


Similar to the answer above. Many people make the mistake of waiting until they write a book, thinking this will help them get booked. Again, the opposite is true. Only 3 out of the top paid speakers of all time ever had a book when they first started out. I was a full time paid speaker for 10 years before I had a book. Books take an enormous amount of time, energy and money to create. Instead, get a speaking engagement, write a speech, give the presentation many times over. Improve it based on audience feedback. THEN, write a book. Most people write a book without any audience or reader feedback, and then wonder why it doesn’t do well. Speaking is one of the best ways to do market research and really serve people.


The course is virtual so you can access it anywhere in the world as long as you have internet. As soon as you register, you will get login details. You can start right away or you can get it now and wait until you have have free time. You can watch videos online, or download and listen via audio. It will get you excited with ideas. Then take 30 minutes where possible to do the fill-in-the-blanks handouts for each module. It’s a step-by-step formula for dramatically improving your income through speaking, without being salesy or inauthentic. This simple, step-by-step process will help you magically move meeting planners from “interested” to “ready to invest in you”.


There are several ways to have those questions addressed. You can ask questions under each video using comments. When you do, you earn points and get incremental rewards all along the way. If you get up to 250 points or more you win individual coaching. Secondly, there is a Facebook page for the group, where you can ask questions and get feedback that others can also contribute to. Thirdly, you’re going to be invited to Facebook live calls. If you miss it, you’ll still be able to catch up with the recording later.


This program tends to get a lot more results for people, because of our points system and Facebook lives. It keeps you focused and prioritizing what’s important you. In fact, this is about taking the small, regular steps that lead to success. If you’ve done any programs before that don’t help you get into action, that’s when you can get frustrated. This will help you get the ball rolling, and then the whole journey will take on an exciting life of its own. This is a tried-and-true system based on the expertise of many people who’ve been earning an excellent living from speaking for several decades now.


Click HERE to get it at 63% off the regular price.


Here’s the bottom line…

If you’re reading this, I know you have a message share, and you want more income as well.

I know the pain of having people say the “you should be out there in a much bigger way—your message is so important!.”

I know the daily discomfort of KNOWING your work SHOULD be out there in a big way, and it’s not.

I’m laying this at your feet so that if you’re ready to go BIG, you can. And if you’re not, you can use this as an opportunity to be honest about that and move forward in another direction, with what DOES light you up!

Let me show you how to move from ONE-ON-ONE service to ONE-ON-MANY being a speaker who is highly sought after and highly compensated for making a difference in the world.

I’m offering for the very first time 63% off. If you use what I teach you to get JUST ONE speaking engagement, you can recoup your investment many times over. Join us and take a step closer to your dreams.


Written by Carla Rieger on . Posted in Free Stuff, Mindsets for Success, Miscellaneous, Upcoming Events

FREE Webinar on Wednesday and Sunday this week
The Art & Science of Mindset Mastery
with Carla Rieger and Dave O’Connor.
Register here:

We will be walking through a 3 step “Mind Story” system to:

  • release limiting beliefs that may be sabotaging your success
  • free you from staying stuck at a mediocre level in your career
  • create the kind of future you REALLY want to have

Discover tools you can use over and over again for the rest of your life.



Written by Carla Rieger on . Posted in Build Your Expert Business, Free Stuff, Public Speaking, Speaker Marketing, Upcoming Events

Carla at July 18-15 DOC Seminar

LIVE Free webinar with top speaker coach, Carla Rieger

Register HERE


Have an important message to share?
Tired of building your business one person at a time?
Do you dream of being a speaker at big events?


  • How to find groups who already have a budget to pay speakers like you quite handsomely — even if you’re not famous or well-known in your niche.
  • How to find places to speak that will help you magnetize new clients, customers and referrals
  • A 5 step system for landing speaking engagements — especially when you don’t have a lot of time to spend marketing yourself.
  • Why you don’t need a lot of expensive materials to land speaking gigs, and what you ABSOLUTELY DO need to get going.
  • Proven ways to differentiate yourself and your message in a way that will magnetize requests for speaking engagements, instead of you having to chase them.


To register and for more info CLICK HERE





Written by Carla Rieger on . Posted in Creativity & Innovation, Public Speaking, Speaker Marketing, Storytelling, Upcoming Events

with Carla Rieger  3 times this week  To register click here:

Do you want to add more stories and examples to your presentations? 

It could be for one-on-one presentations, to small groups or large groups.

If so, this free webinar will show you how a step-by-step system for doing that.

Stories and examples captivate your listener, yet most network marketing presenters don’t use them enough. 

Discover how to avoid 7 mistakes storytellers make in business. 

Stand out in the crowd and win people over to your products, services, and business opportunity so you can make a bigger difference AND make more income.

3 upcoming times

To register click here:

You’ll be learning:

1. The best way to be deliver stories without years of training!

2. Your strengths and weaknesses so you can break free to the next level of excellence.

3. Templates to craft and edit stories that magnetize ideal leaders to your team.

4. Simple story crafting habits that top MLM presenters use to create 6 and 7 figure incomes.

Presenter Bio

Carla Rieger began her career with an innovative teambuilding company in the US in 1988. Then, in 1991 she became the director of The Artistry of Change Inc., a firm that specializes in awakening creative potentials in people so that they can be innovative communicators. She has authored 5 books, over 80 online learning programs and spoken to over 1500 groups internationally.

Here’s what people are saying:

“Totally fascinating webinar. I wrote a whole new story within minutes after the webinar ended, and now I’m using it to open my seminar.” ~ Catherine R.

“I believe in myself so much more now as a presenter because of this material and Carla’s excellent guidance.” – Alana L.

To register:

3 upcoming times, just click here:




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