Storytelling: The #1 Way to Create Rapport with Your Prospects

Written by Carla Rieger on . Posted in Build Your Expert Business, Free Stuff, Network Marketing, Public Speaking, Storytelling

storytelling

The #1 way to create rapport and emotional connection is…..to become a GREAT storyteller.  It’s one of the most powerful communication tools to grow your business quickly. Whether you present your offers 1-to-1 or to groups, and whether it’s online or offline, a story will capture attention like nothing else.

Here’s an example

One of my clients, Patty, was a financial planner and mindset coach. She was feeling burned out by her marketing efforts. They weren’t working and she was waking up wondering if it was all really worth it. Do you ever get like that?

She was close to calling it quits. Then we worked together to explore her purpose, her mission and her WHY for doing her business.  Through questioning and introspection we were able to dig down to her core purpose. That alone revived her motivation. Then we explored her “back story” on her purpose that she could share with prospective clients.

Her mission, purpose and WHY was to free people from worrying about finances so they could enjoy their lives and relationship so much more. Then I asked her to tell me her “back story” on that. I asked such questions as,

  • What happened to make that true?
  • Why have you chosen this business focus over all the other ones you could have chosen?
  • What happened in your childhood, or during your formative years?
  • What was a challenge you overcame that made you passionate about this?

She started telling me about coming from a family that argued when money was tight. Sound familiar? When money was good, they were happy together. Her parents got along, the kids got attention, and they did outings together. When money was tight they argued, the kids felt neglected and they didn’t do anything fun together.

As a child, she made a strong decision that she would grow up to be financially free. That way those negative experiences wouldn’t happen to her. Guess what happened? When she started her own family, she noticed a similar pattern. Arguing when money was tight, and happiness when money was good. She then realized that it wasn’t so much the money, as the feeling behind the money. That was about feeling secure, and like she could live the life she wanted.

A mentor taught her that in addition to learning how to run a profitable business, she needed to learn how to run a prosperous mind. Patty learned how to generate feelings of security, choice and abundance and noticed that helped attract the actual life of prosperity she wanted. It was such a revelation to her that she taught this principle to her family. It made a difference. Then she taught it to her clients, and it became her differentiating factor. Her tagline became We help families become financially free inside and out.

Patty wrote out and memorized a version of that story, and started telling it to people individually and during public speaking opportunities. She also used it on her website, in blog posts and in her social media profiles. Instead of being just one more financial planner, she was not highlighting this unique focus. It attracted like-minded people, so her business filled up with people who had similar values and were open to mindset expansion. Her passion ignited a passion in others, and her client base exploded.

 

3 benefits of WHY Stories

#1 – Prospects like, know and trust you more: Because your WHY story includes your mission, values and purpose, they tend to like, know and trust you more. That is, of course, if they are a good fit for your offerings.

#2 – Stories help bypass people’s objections: Stories bypass the discriminatory, judgmental mind. Most people have their guard up when listening to offers from salespeople. When they listen to your story they listen from the imaginative part of the brain. That way they are less likely to overlay a previous bad experience with someone else, onto you.  In addition, it makes them more open to new possibilities for their life.

#3 – Stories make you more memorable. Have you ever been to a business presentation that was all facts and theories — boring, right? People hear facts from the logical part of their brain, where the short term memory resides. They hear stories from the imaginative part of the brain, where the long term memory resides. Your prospects don’t need to know every single fact and feature. They want to know WHY they should take an interest. When you tell them your WHY story, it stirs their imagination so they can see themselves getting the benefits of your offer.

 

How Can I Create a WHY Story?

Here’s some first steps. By the way, you can create a WHY story on more than one aspect of your business, such as one on a particular product or service, and one on your overall business mission.

 

Ask yourself 3 questions.

 

  1. Why do you love the products or services you offer so much?
  2. What made you choose to focus so much time and attention on this business as opposed to all the other possible things you could be doing with your time?
  3. What is your ultimate vision that this business is helping you achieve? What is at the deep core of what drives you?”

Make notes, and then pick one of those WHYs: the one that has the biggest importance for you today. Now this is still in concept form and my question to you is “what is your backstory on that?”

  • What happened to make that true?
  • Why have you chosen this business over all the other ones you could have chosen?
  • What happened in your childhood, or during your formative years?
  • Was there a challenge you overcame that made you passionate about this?

Are you now excited and can’t wait to start telling people your WHY story?  Or, is something is holding you back? Maybe you are afraid that your story won’t be good enough.  Maybe you have never done anything like this before and you just need more help to get it done.

No worries, help is on the way. Check out my FREE webinar on:

Storytelling in Business:

7 Tips for Increasing Your Referrals, Income and Success

Here you will find a step-by-step process for creating your WHY story, and how to use metaphors, examples and anecdotes to magnetize ideal prospects.

You can do this! Learn how to reach people’s heart with your story and your business will flourish. Choose today to create one new story, and you will be so thankful you did.

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Do you already have a great WHY story? If so, how do you use it and how as it helped your business grow? If not, what questions do you have about this topic? Feel free to add your comments below.

 

 

 

Top Presenters Use “Mind Stories” to Engage and Activate Their Listeners

Written by Carla Rieger on . Posted in Free Stuff, Mindsets for Success, Personal Growth, Public Speaking, Storytelling, Success Stories

presenters

A “Mind Story” engages listeners at the level of values and core beliefs. As such these kinds of stories can activate people in positive ways. By contrast, a regular story told by a presenter might be interesting but doesn’t change people at a core level.

For example, you may remember the book series “Chicken Soup for the Soul” by Mark Victor Hansen and Jack Canfield. These books included stories that touch people at the level of soul, heart, emotions, values. You may like some of these stories and not others. It depends on your values and personality. However, stories that just appeal to the linear, logical, analytical mind tend to not stick with people in the same way.

Mind Stories are metaphors, anecdotes or stories that reprogram people for good or bad. Therefore, you must use them responsibly. They work much like software in a computer and are a universal language everyone understands at the subconscious level. Therapists and counsellors have been using Therapeutic Metaphors for decades. For example, if a client is dealing with the untimely death of a spouse, the therapist might tell the story of a rose garden with two roses. One gets dug up and removed to another location, and what transpires because of that. In hearing the story, often the client will find a new and more helpful perspective on their situation that they might not otherwise be able to see.  You can use Mind Stories to help students solve problems, help coaching clients transform an issue, and even sell products and services that your prospects need.

Mind Stories are usually better than common sales talk.  In a Mind Story you relate real life instances to real people, thereby showing them how the benefits might play out their life. They see the product as a solution instead of simply a commodity. They make the buying decision it’s the right fit for them versus feeling manipulated. As a result, there is far less buyers regret.

Mind Stories also show us how to change our perspective at will, and break us free of programming that’s keeping us stuck. That’s why using a Mind Story as a speaker at a live event, on a webinar, in a video, with a coaching or consulting client and in a sales conversation, is good for you and for the listener. As long as what you’re teaching or promoting holds value for the listener, these kinds of stories will help clear up misunderstandings and objections.

You can also use Mind Stories for your own personal and professional development. The stories we tell ourselves can make or break our success. For example, I had two coaching clients who were both speaking at the same event. One was telling herself a story about how she wasn’t ready and how the audience wasn’t going to like her talk. The other client was telling himself a different story. It was about how he WAS ready and how the audience was going to love his talk. During our rehearsals the first client fell to pieces and the second client did very well. The story you tell yourself greatly affects your performance.

With my first client we worked on two new Mind Stories. One from her past, where she relived a public speaking success from the year before. I also helped her mentally rehearse how she wanted it to go, thereby creating a new story for her future. As a result, her performance on the actual day was 10x better and people got tremendous value from her talk.

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If you’d like to check out a free process to build good Mind Stories for yourself, check out The Memory Imprint Journal HERE.

 

 

 

 

How to Rewrite the Stories of Your Life

Written by Carla Rieger on . Posted in Build Your Expert Business, Communication & Conflict Resolution, Personal Growth, Public Speaking, Storytelling

Have you ever told a story about yourself that was disempowering? And then you changed the story and now you feel empowered in the same situation?

If so, you have activated what I like to call your “Inner Storyteller” to work FOR you instead of against you. If you did it once, you can do it again. Think of a recent experience where you felt challenged or unresolved. It could be:

  1. Taking action on an important priority
  2. Resolving a disagreement
  3. Losing weight
  4. Lowering your debt
  5. Giving a presentation

For example, I considered myself a “technically challenged” person.  That was my story about myself. When I was a kid, my dad said that girls weren’t good at technical things. I totally bought into that story and left all the technical things  to him. Fast forward to being an adult, I’m living away from home.  My computer is giving me error messages.   I cannot continue my work until my tech geek friend comes to the rescue.

Then one day, my tech geek friend moves away to another city. I am on a deadline to get a project finished, and I am getting another error message. At that point, I either need to find someone else, miss my deadline or change my story about myself. I ask myself, “what would a tech geek do in my situation?” Then a transforming idea comes to mind. I type the error message into Google and discover a forum that explains how to fix the problem.   I try it and it works.

After that, I relied on my own ingenuity more and more. Now I consider myself a bit of a “tech geek” and people come to ME for help!

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Here’s the Exercise

You might have a mean-spirited Inner Storyteller seated in the back of your mind, dictating  stories that leave you feeling negative in some way.  It happens to almost everyone.

For example, imagine you give a presentation one day and it doesn’t go so well. Nothing too serious, it just didn’t seem to “land” with your listeners.  Your Inner Storyteller starts interpreting the event.

  • You’re bad at giving presentations.
  • You went on WAY too long about those statistics.
  • Those people are just idiots.

There’s a campy TV show called “Once Upon a Time”.  It features fairytale characters from well-known stories who all end up living in a small town together in Maine called “Storybrooke”. At one point in the series, the characters discover that there is a Storyteller dictating their lives. At first they seek out that Storyteller to get him to rewrite the story in their favour. And then they realize they could just get ahold of the “quill” and rewrite the story themselves.

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You can do the same

Imagine you could get the quill from the Inner Storyteller and rewrite the story of your presentation experience.  This first requires changing the perspective through which you interpret the event.

For example, instead of looking at the event through the lens of “What went WRONG?”  you could look through the lens of “What went RIGHT?” If so, it might go something like this:

  • It went better than last time.
  • You remembered everything you wanted to say.
  • You finished the presentation on time.

Alternatively, you could look through the lens of “What could I learn from this?” and speak from the first person:

  • Next time I will rehearse more.
  • I could add some examples to those statistics.
  • I could find out the goals of my listeners and make sure I address those better next time.

Now you might have a different story about your presentation. It could be “that was a good learning experience”  instead of “that was a failure”.

Of course, this is common wisdom that you may have heard many times over. BUT, it’s one thing to know it intellectually, and it’s another thing to apply it practically to your everyday life.

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Action Item

I challenge you to try this activity right now.  It takes one minute. Pick an area of your life where you are seeing it from a negative perspective. Ask yourself “What went right?” “What could I learn?” and write out your answers in a short story form. This doesn’t mean you ignore problems, but you stop dwelling on them. You simply learn from them and move on.

If you do this enough, you will train your Inner Storyteller to work FOR you instead of against you. Enjoy!

Let me know if you try it and what happened.

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If you’d like to learn more of these kinds of tools check out The Mind Story Program: https://storycoach.online/mind-story-buy-now/

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STORYTELLING FOR MLM PRESENTERS – Free webinar

Written by Carla Rieger on . Posted in Creativity & Innovation, Public Speaking, Speaker Marketing, Storytelling, Upcoming Events

with Carla Rieger  3 times this week  To register click here:

http://www.onlinemeetingnow.com/register/?id=jd1pcxgw8q

Do you want to add more stories and examples to your presentations? 

It could be for one-on-one presentations, to small groups or large groups.

If so, this free webinar will show you how a step-by-step system for doing that.

Stories and examples captivate your listener, yet most network marketing presenters don’t use them enough. 

Discover how to avoid 7 mistakes storytellers make in business. 

Stand out in the crowd and win people over to your products, services, and business opportunity so you can make a bigger difference AND make more income.

3 upcoming times

To register click here:  http://www.onlinemeetingnow.com/register/?id=jd1pcxgw8q

You’ll be learning:

1. The best way to be deliver stories without years of training!

2. Your strengths and weaknesses so you can break free to the next level of excellence.

3. Templates to craft and edit stories that magnetize ideal leaders to your team.

4. Simple story crafting habits that top MLM presenters use to create 6 and 7 figure incomes.

Presenter Bio

Carla Rieger began her career with an innovative teambuilding company in the US in 1988. Then, in 1991 she became the director of The Artistry of Change Inc., a firm that specializes in awakening creative potentials in people so that they can be innovative communicators. She has authored 5 books, over 80 online learning programs and spoken to over 1500 groups internationally. http://www.carlarieger.com/

Here’s what people are saying:

“Totally fascinating webinar. I wrote a whole new story within minutes after the webinar ended, and now I’m using it to open my seminar.” ~ Catherine R.

“I believe in myself so much more now as a presenter because of this material and Carla’s excellent guidance.” – Alana L.

To register:

3 upcoming times, just click here: http://www.onlinemeetingnow.com/register/?id=jd1pcxgw8q

 

 

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STORYTELLING IN BUSINESS – Free webinar

Written by Carla Rieger on . Posted in Creativity & Innovation, Public Speaking, Speaker Marketing, Storytelling, Upcoming Events

with Carla Rieger  – 3 times to choose from   – To register click here:

http://www.onlinemeetingnow.com/register/?id=j6ta0ek5pj

Do you want to add more stories and examples to your presentations? 

It could be for one-on-one presentations, to small groups or large groups.

If so, this free webinar will show you how a step-by-step system for doing that.

Stories and examples captivate your listener, yet most presenters don’t use them enough. 

Discover how to avoid 7 mistakes storytellers make in business. 

Stand out in the crowd and win people over to your products, services, and business opportunities so you can make a bigger difference AND make more income.

3 upcoming times

To register click here: http://www.onlinemeetingnow.com/register/?id=j6ta0ek5pj

You’ll be learning:

1. The best way to be deliver stories without years of training!

2. Your strengths and weaknesses so you can break free to the next level of excellence.

3. Templates to craft and edit stories that sell your ideas and magnetize support.

4. Simple story crafting habits that top presenters use to create 6 and 7 figure incomes.

Presenter Bio

Carla Rieger began her career with an innovative teambuilding company in the US in 1988. Then, in 1991 she became the director of The Artistry of Change Inc., a firm that specializes in awakening creative potentials in people so that they can be innovative communicators. She has authored 5 books, over 80 online learning programs and spoken to over 1500 groups internationally. http://www.carlarieger.com/

Here’s what people are saying:

“Totally fascinating webinar. I wrote a whole new story within minutes after the webinar ended, and now I’m using it to open my seminar.” ~ Catherine R.

“I believe in myself so much more now as a presenter because of this material and Carla’s excellent guidance.” – Alana Reichert

To register:

3 upcoming times, just click here: http://www.onlinemeetingnow.com/register/?id=j6ta0ek5pj

 

 

 

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