Once that is done, now you are ready to plant the seed of your idea, which leads to another common mistake: choosing the wrong kind of seed. There are plenty of examples throughout history of “wrong seeds” being planted in fertile soil — in society, in organizations or within an individual. CBC TV is right now airing a documentary entitled Love, Hate and Propaganda, about leaders such as Hitler and Mussolini and how they manipulated a populace aching for change. Had their intentions been benevolent and focused on the common good, their ideas could have been sustainable. Unfortunately, they were planting the wrong kind of seed.

The Fast Ferry Scandal is another example of the wrong seed being planted in the right kind of soil. A major impetus for the program was in direct response to public complaints. Citizens wanted less waiting traffic and quicker transit times between Vancouver and Vancouver Island. The idea was planted in fertile soil, but the idea itself was flawed. The project had massive cost overruns and long delays. The ferries also created such a huge wake that shoreline eco-systems were being adversely affected. In the end, the ferries were sold for a fraction of their original price.

In contrast was Gandhi’s idea of a non-violent approach to attaining independence for India. Because it was the right kind “idea seed” it was both sustainable and led to other such successful approaches around the globe.  Another example was David Packard decades ago in the early days of Hewlett-Packard. In an era when bosses dwelt in mahogany-paneled sanctums, Packard took an open-door workspace among his engineers. He practiced what would become famous as “management by walking around.” Most radical of all for the time, he shared equity and profits with all employees. This seed of a great management idea ended up effusing the spirit of Silicon Valley even to this day.

Sometimes, however, the wrong seed can be transformed into the right one. An organization I worked with needed a culture change. They wanted to turn around a habit of complaining amongst staff. In response, the director of one department made it mandatory that staff only comment on what was good, what was working, and what they appreciate about any idea or project. What happened was that negative comments went underground and grew toxic. It was the wrong kind of solution. I helped them alter it. We decided to safely allow staff to comment in both negative and positive ways. They were encouraged however, to express negative comments in terms of what’s they’d like to see instead so that it was a solution-focused comment. This made all the difference to the idea “sticking” and an effective bottom-up communication process that improved all aspects of the department.

The one-minute commercial features black and white video footage of significant historical Change Artists of the past, including (in order):

1.     Albert Einstein

2.     Bob Dylan

3.     Martin Luther King, Jr.

4.     Richard Branson

5.     John Lennon (with Yoko Ono)

6.     R. Buckminster Fuller

7.     Thomas Edison

8.     Muhammad Ali

9.     Ted Turner

10.  Maria Callas

11.  Mahatma Gandhi

12.  Amelia Earhart

13.  Alfred Hitchcock

14.  Martha Graham

15.  Jim Henson (with Kermit the Frog)

16.  Frank Lloyd Wright

17.  Pablo Picasso

The commercial ends with an image of a young girl, Shaan Sahota, opening her closed eyes, as if to see the possibilities before her.