Why the Gallup Q12 may now be an exercise in futility
For the key to employee engagement, all you need to do these days is to look to the Gallup Organization, right? They conducted hundreds of focus groups and thousands of interviews with employees in a variety of industries, and came up with the Q12. This is a 12-question survey that identifies strong feelings of employee engagement.

You can see a list of the 12 questions here.

But what if you can’t live up to standards of the Q12? Certainly managers who care about you, encourage you, mark your progress, value your opinions and allow you to learn and grow—all contribute to employee engagement. But, for many that is a radical new approach to management. What if you can’t find or train those kinds of people overnight? Plus, many people don’t know what is expected of them at work because the economy keeps changing, or the industry keeps changing. Employees may not have the materials and equipment they need for the same reasons. Maybe you can’t do “what you do best” at work every day, because “what you do best” has now become obsolete. Or, you can’t do quality work, because the market turn around time has significantly decreased. In short, trying to keep up with the Q 12 may now be an exercise in futility.

So you can’t feel engaged until the rate of change slows down?
If so, you might as well drop out of the rat race now and live in a cave. The only way out of this dilemma is to adopt new habits to deal with change. Due to profound economic, sociological, and demographic changes, we must evolve at a core level. In Seth Godin’s bestseller, “Survival Is Not Enough”, he states that “Most of us view change as a threat, and survival as the goal. The first step to help yourself and your organization thrive in the coming economy is to eliminate the anti-change reflex that’s genetically coded into all of us. Once a company learns to zoom (embrace change without pain), it’s much more likely to evolve.”

Creativity as the key to employee engagement
What Seth Godin is referring to when he says “zooming” is a form of creative thinking that is available to everyone. It is bundled with our bio-computer hard drive. We just need to learn how to use it more often. The problem with the Q12 is that the burden of employee engagement mostly lies on the shoulders of management. The truth is, many managers are even less engaged than their employees. How are they possibly going to inspire their workforce? The antidote to almost all Q12 is to teach people how to zoom, at all levels of an organization. The lowest level of creativity inspires far more vitality in a person than the highest level of consuming. In other words, if you can create a workplace full of creative thinkers who share enough of the same core values, the engagement happens all on its own.

Dissolving negativity at work
Countless times, we have seen office politics dissolve; complainers become supportive; toxic emotions unexpectedly evaporate, and unethical people suddenly have integrity when an organization gets back in the creative flow. In other words, it learns how to zoom. Yet, we’d like to take it one step further. It needs to be creativity tied in to core organizational values; otherwise you can end up like Enron (innovation run amok because it lacks integrity). What we’re talking about here is zooming with integrity, or what I call being a Change Artist. To build a Change Artist organization is to create clear values and then teach enough people key habits that naturally unlock the creative thinking necessary to live those values. Once there is a high enough “vibe” of creativity, the permission for it, and the responsible demonstration of it, the Change Artist virus spreads. Others can pick it up by osmosis.

Do you have a comment?
Feel free to add your opinion to this post. For more tips, or to learn about Carla Rieger’s organizational programs, consulting and other resources go to www.artistryofchange.com.