Change Leader Mistake #3 – Not Watering Your Idea

God, grant me the ability to be as good of a person as my dog thinks I am. – Anon

In a previous blog post we explored The 7 Mistakes Change Leaders Make, and how mistakes are necessary to actually develop success habits. Using the metaphor of the growing cycle we explored Mistake #1 which is Planting Your Idea in Barren Soil. Then we looked at mistake #2 which was Choosing the Wrong Kind of Idea Seed. The 3^rd mistake many change leaders make is to not watering or fertilizing your idea enough.

Linda wanted to help address exhaustion and tension at work. There was a bad “vibe” ever since the latest project went overtime and over budget. While a problem solving meeting had helped, she knew people needed something that buoyed their spirits but that didn’t take much time or money.

She had heard about the simple idea of creating fun contests that would run in the organization’s online newsletter. She went to her boss and shared stories of other companies that did a baby picture contest and a cartoon caption contest and how it improved the mood at work, enhanced relationships between people, and sparked creative thinking. Her boss reluctantly agreed as long as it didn’t pull too much focus from their deadlines.

The pilot project included asking people to send Linda a photo of their pet for a contest in which everyone was then invited to guess who the owner was. Within half an hour Linda was inundated with photos of Portuguese Water Dogs, Persian cats, and love birds. One staff member complained that she wanted to participate in the contest but didn’t own a pet due to allergies. They decided instead that she would send a photo of her favourite Boston fern.

The next week the photos went out to all the staff with a deadline. By Friday, you had to guess the owner. The person with the most correct answers would receive a $75 gift certificate to a nearby restaurant. The restaurant owner had gladly donated the prize. The contest entries came through in droves and one man in accounting got all but four answers correct. He took his two colleagues out for lunch the next week.

Linda’s boss was thrilled with the results of the contest because he saw people laughing again while they tried to trick people into divulging the type of pet they owned. He noticed two people who barely talked to each other were now comparing notes on the idiosyncrasies of Portuguese Water Dogs. Meetings had a more light-hearted atmosphere, ideas about dealing with the project seemed more innovative than before, and less people seemed to be showing up late or calling in sick.

Linda got the green light to do a new contest each month. The only problem was that sometimes people attracted to leading change are not the same type of people who like to maintain the change. Change Artists are those who can do both or at least delegate to and steward those who will maintain it. Linda was enthused about the pilot project, but lost enthusiasm when it came to the on-going “watering and fertilizing” of her change initiative. The next month’s contest was to name the organization’s mascot (a wind up pig that grunted), which was successful, but not as successful as the first one. She skipped the third one because her idea ended up seeming too complicated. The fourth contest didn’t seem to appeal to people, and so by the fifth month she dropped the project.

Linda overhead one day, though, that people were disappointed that there were no longer any contests. She realized that she needed to delegate the on-going maintenance of this idea to someone who liked maintenance. She asked four people with that personality style and one of them agreed to take it on for the next 3 months. Walter in IT made the whole project take off again because he was already handling the “news” section of the organization’s web site, so it was easy for him to do. He elicited suggestions from staff and searched the web for new contests ideas. He made sure others helped him during busy months. And generally, he enjoyed the monthly attention to detail and the joy it seemed to bring people. After five years this organization still does about 10 contests a year. The role of contest maintenance has been passed along gleefully several times to people who enjoy this kind of task, and thus the spirit and purpose of the original idea stays well nourished.