3 Things You Need to do BEFORE Giving a Presentation

Written by Carla Rieger on . Posted in Build Your Expert Business, Communication & Conflict Resolution, Public Speaking, Speaker Marketing

If you give presentations one-to-one or to groups in order to build your business, here are 3 things to ensure your success.

The first is to craft a presentation that is a reflection of who you are. This means including your values and your mission. Doing this can save you years of frustration. People follow people with a mission, rather than someone “just doing their business for the money.” If you look at the top 20 TED talks almost all of them share a mission to make a difference in the world. For example, Sir Ken Robinson’s mission is to make creativity as important as literacy. Amy Cuddy’s mission is to empower people through enhancing their body language. Get clarity on your mission and express it when you present. It’s a game changer. You will magnetize more ideal fans, customers, supporters and team members. If you’re vague, then people don’t know how to relate to you or refer you.

The second is to match the mission of your business to a hungry community of prospects. If you try to be all things to all people, you will serve no one. Think of a specific demographic that could benefit from your offerings: products, services or business opportunity. Especially if you are just starting out you’ll get far more traction if you focus. For example, the words you use in a presentation designed for new mothers won’t be nearly as effective as a presentation for retired teachers. It takes lots of editing to get your presentation just right, so pick a niche, a community, a demographic that you can really relate to [hint: start with people like you].

Thirdly, focus on your strengths and not your weaknesses. For example, many introverts think they need to be extroverted to be a good public speaker or presenter. The truth is, some of the best presenters in the world, such as Obama, Eckhart Tolle, and Brene Brown, are all introverts. Also, some people are quirky and unusual. Instead of trying to hide your quirkiness, highlight it. People will remember you more and appreciate the authenticity. An extreme example of this is the late David Bowie, who took a risk to be entirely different and it paid off handsomely.

The trick to being a great presenter is to be true to your self.


Try the D.A.N.C.E. Personality Style Quiz to find out your default style when giving presentations. Are you a Demonstrator, Assertor, Narrator, Contemplator or Expert? Once you do the quiz, you’ll get your score and can read about the 5 styles. That way you’ll know how to  build on your strengths rather than get tripped up by your weaknesses:


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Carla Rieger

“Carla Rieger, motivational speaker, author and coach, activates team leaders and business owners to speak with power and passion. She helps you build a positive team culture and to create presentations that grow your income, build your credibility and change lives for the better.”

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TRY THE D.A.NC.E. PERSONALITY STYLE QUIZ. Discover your dominant communication style when speaking individually or to groups. When you sign up you receive both the quiz and a description of each of the four styles, plus how to build on your strengths and minimize your weaknesses.

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